Daddy’s Home (4/29/09)


While it’s true that newspapers earn revenue from individual sales, it’s a stretch to suggest that their business model relies solely on subscribers. In fact, a large chunk of their revenue comes from display ads and classified ads, and the decline in both (thanks to the recession and Craigslist, respectively) is what has brought many newspapers to the brink of bankruptcy. On the other hand, newspapers that extract high enough rates from their advertisers sometimes choose to give their product away for free. Chicago has several such rags, including the thriving Red Eye (a wafer-thin collection of wire stories and entertainment news aimed at commuters) and the struggling Reader (a once-proud alternative weekly that still manages to publish interesting political stories and movie reviews from time to time).


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