Mister Boffo (2/3/10)

With its record-breaking $600 million haul, Avatar could be thought of as a cultural phenomenon, comparable to Star Wars or Gone With the Wind. But despite its popularity (and the fact that everyone I know who has seen it has liked it) I doubt Avatar will be remembered as a cinematic touchstone. In terms of ticket sales, it doesn’t come close to those hit films from yesteryear, nor does it seem to have characters who are burrowing their way into the zeitgeist. And even though I haven’t experienced Pandora for myself, I feel safe in my prediction that Avatar will go down in history as a popular special effects flick, comparable to Jurassic Park.


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