Mister Boffo (3/6/10)

Restaurant-quality peanut butter and jelly sandwiches sound ridiculous, right? Well, they’re not as far-fetched as you might think (or hope). Potbelly, one of the busiest sandwich shops in Chicago, includes peanut butter and jelly on its everyday menu. One afternoon, when I was picking up a late lunch, I asked the clerk how many people order the sandwich in a given day. He said it was one of their most popular items, which blew my mind. And while it’s not gourmet, if people are willing to pay $3.95 for what is essentially the world’s easiest to prepare food, then who’s to say they won’t shell out $20 for a deluxe version of the same?


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