Pearls Before Swine (2/8/11)

Text-heavy billboards are bad, but do you know what’s even worse? Video billboards. What could be more distracting than a gigantic television perched on the side of an interstate highway? These monstrosities practically beg drivers to ignore the road. Instead of reading a short headline and thinking, “Hmm…HVAC repair,” the average motorist will notice a bright display and think, “Hmm…HVAC repair…and…wait a minute…minor league baseball? The sign just changed! I wonder if it’s going to change again. I wonder how many ads they place in rotation. I wonder if I should be watching the ro-“ CRASH.


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