Pearls Before Swine (2/8/11)

Text-heavy billboards are bad, but do you know what’s even worse? Video billboards. What could be more distracting than a gigantic television perched on the side of an interstate highway? These monstrosities practically beg drivers to ignore the road. Instead of reading a short headline and thinking, “Hmm…HVAC repair,” the average motorist will notice a bright display and think, “Hmm…HVAC repair…and…wait a minute…minor league baseball? The sign just changed! I wonder if it’s going to change again. I wonder how many ads they place in rotation. I wonder if I should be watching the ro-“ CRASH.

Advertisements

Tags: , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: